The

FlowerBuddy Blog

Flower business topics aimed to help you be more efficient and profitable!

Top 3 Mistakes Event Florists Make (and How to Avoid Them)

Event florists often fall into three common traps: spending too much time on proposals, undercharging for services, and overstuffing bouquets. Automate workflows, keeping costs and profits front and center, stick to recipes, save time, boost profits, and run a thriving floral business. Easy right? FlowerBuddy can help!
Megan Flint
December 13, 2024
5
min read

Choosing Your Subscription at FlowerBuddy

Selecting the right plan for your floral business is crucial for maximizing efficiency and profit. Whether you're a budding florist or an established flower shop, we have a plan tailored to your needs.
Tony Guerrie
May 24, 2024
2
min read

Will florists of the future use inspiration photos or digital mockups? Maybe neither.

Are floral inspiration photos or digital mockups the future? Maybe neither. Artificial Intelligence promised to revolutionize this process by generating photo-realistic images based on text descriptions. It's not yet ready to replace your inspo photos or mockups, but it is ready to compliment them!
Tony Guerrie
May 24, 2024
4
min read

Florists! Don't let overheads hang over you head!

Knowing your overheads (ex. rent, marketing, admin) is essential to knowing your profitability. This article will walk you through calculating your overhead rate which you can use to proportionally spread your overhead costs across your events and ensure each one is profitable.
Tony Guerrie
May 24, 2024
4
min read

One Size Fits All Flower Pricing Formula

Many articles that say there is no "one size fits all" flower pricing formula. We disagree!‍ A formula is just math (mark ups and fees). The size of markups and fees will vary based on many factors (locations, overheads, brand), BUT the arithmetic stays the same. This blog helps you understand the flower pricing formula, how to adjust the size of your markups/fees, and how to practically put it to use!
Tony Guerrie
May 24, 2024
10
min read
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